Shehla Chatoor: Three Decades of Regal Elegance

A journey marked by timeless craftsmanship, exquisite embroidery, and a vision for sartorial individuality

ELLE: You have been in the fashion industry for over three decades. Tell us about the high points of your journey.

Shehla Chatoor (SC): Looking back, we consistently expanded our sartorial boundaries while remaining true to our signature strength of dovetailing contemporary regal grandeur with traditional elegance. We have witnessed exciting and exponential growth for the Shehla Chatoor family as we welcomed new patrons, had the opportunity to collaborate with more leaders in the field and continued to grow our ever-expanding footprint both locally and internationally. We are laying down the history, design philosophy, and legacy that make Shehla Chatoor a luxury brand and the ultimate choice for discerning fashion-conscious individuals.

ELLE: What are the distinct elements of your label?

SC: The soul and signature of the Shehla Chatoor brand have always been in its time-honoured craftsmanship and the creation of timeless handcrafted luxe pieces. This ethos was truly borne into fruition because of the talented artisans and craftsmen, the myriad of dedicated hearts and hands that touch our creations with their magic and translate my vision into a resplendent reality.