4x FASHION

ISUZU may not be the first brand that comes to mind when talking about fashion, but its values are in perfect alignment with style and the support of local creative talent. The exciting ISUZU x SA Fashion Week collaboration with local designers showcased a distinctive range of fashion-forward merchandise.

Recycling style By Nontando Mposo

SA FASHION WEEK (SAFW) recently showcased its highly-anticipated Autumn and Winter 2024 collections, leaving us fashion enthusiasts spellbound with an array of vibrant designs by some of South Africa's most-sought after designers.

Hosted at the Mall of Africa, from the runway to the audience, the event was well attended and the three days was a showcase of an eclectic mix of styles, from bold prints that included sleek minimalist silhouettes, textures and prints.

Not only did this fashion week provide a platform for local designers to showcase their creativity, but it also facilitated networking opportunities, collaborations, and industry recognition.

An exciting addition to SA Fashion Week was ISUZU Motors South Africa (IMSAF) coming on-board as the official motoring partner for the next two years, marrying motoring and fashion in an organic way. "The collaboration marks a significant milestone for both ISUZU and South Africa's renowned fashion event, combining the essence of craftsmanship, style, and creativity," says Nandi Matomela, ISUZU's Senior Manager: Brand Strategy & Field Marketing. "As a global leader in the automotive industry, ISUZU is committed to delivering quality and durable vehicles that cater to diverse customer needs. And by partnering with SAFW ISUZU aims to explore the synergy between the automotive and fashion worlds representing a fusion of design, functionality, and lifestyle," says Nandi. "This partnership resonates deeply with us, as it signifies our commitment to innovation, style, and pushing boundaries.