Glamour: What inspired your business idea, and how did you start?
Nirasha Murugan: I've loved everything about beauty since I was a little girl. I love how lash extensions look, but as a working mom of two, visiting a salon to have my lashes done for two hours every fortnight wasn't an option.
Watching the Met Gala a few years ago, I noticed these amazing eyelashes celebrities wore on the red carpet. I searched everywhere for something similar, only to realise that lash system wasn't available anywhere in Africa. So, I embarked on a mission to create a revolutionary product for myself and my South African sisters. After months of testing samples and trial and error, I started LashLife in my spare bedroom in 2021.
G: What challenges have you faced?
NM: One of the most significant has been protecting the LashLife brand and its intellectual property.
G: What's the most rewarding part of running your business?
NM: Wow, I could go on for hours talking about this! The feedback from our customers - LashLife receives the most amazing reviews daily. I love that the brand is improving many women's lives with a simple, affordable product that instantly enhances natural beauty.
Another rewarding aspect is having the opportunity to create a proudly South African brand that's inclusive and reminds girls like me that we're perfect, even with our flaws and insecurities.
G: What are your customers most pressing needs?
この記事は GLAMOUR South Africa の December 2022 - January 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は GLAMOUR South Africa の December 2022 - January 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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