Style FOR ALL

The Me&B brand, founded by mother-and-daughter design duo Betina Swart and Kelly Gibberd, celebrates every generation's femininity and body type.

- LUKE DIVA

HAVING WORKED IN FASHION DESIGN, manufacturing and production for decades, Betina Swart joined forces with her daughter Kelly Gibberd, a former retail fashion buyer, to create the brand Me&B in 2018. They firmly believed the fashion industry deserved a shake up.

Their designs have universal appeal, as they celebrate femininity for every generation and body shape. Me&B's primary concerns are quality, fit and sustainability, each piece lovingly made from design to creation by a team of skilled local women in Cape Town.

As a big fan of the brand and through knowing the girls personally, I can proudly say that Me&B delivers fashion that makes you feel comfortable in your body and style, designing each piece to feel perfect for now but fit for years to come. Me&B creates clothing that invites you to step out and show the world who you are while looking stylishly tailored and feeling supremely comfortable. "Iris Apfel told the world that when you don't dress like everybody else, you don't have to think like everybody else'. We believe this wholeheartedly. It's part of the Me&B philosophy, literally stitched into the fabric of everything we do, from inclusive sizing for every body type to using compostable delivery bags," says Kelly.