COMFORT, CRAFT & COLLABORATION
Grazia India|July 2024
Raw Mango's Sanjay Garg comes together with the brand's longtime friend and advocate Kiran Rao, to present the story of Sooti, a celebration of craft and comfort within the delightful confines of the latter's home
MEHERNAAZ DHONDY
COMFORT, CRAFT & COLLABORATION

GRAZIA: Raw Mango campaigns always draw on the personality of the brand – how did this particular collaboration come about?

KIRAN RAO: It was my absolute privilege to collaborate with Raw Mango. I’ve been a longtime admirer of Sanjay’s work, I’ve proudly worn Raw Mango on international stages and wherever I’ve gone. Their campaigns are always so beautifully imagined that for me to be playing myself and wearing these wonderful clothes – it was honestly a great opportunity for me. It was great fun as well, because Sanjay himself interviewed me and we had a lot of fun shooting the campaign. It didn’t take me very long to say yes, and to have Raw Mango in my studio for a day.

G: What inspired the thought behind Sooti?

SANJAY GARG: Sooti is a type of person who prefers comfort and indigenous textiles. We’re a tropical country, and temperatures are touching almost 50 degrees. Sooti is basic in nature – cotton cools. It also manages to feel like the future of luxury and is a collection we revisit every summer.

この記事は Grazia India の July 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Grazia India の July 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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