Since 2008, JADE by Monica Shah and Karishma Swali has aptly represented Indian bridal couture. Their parent company, Chanakya School Of Craft, uses their skilled artisanship to collaborate with global brands such as Dior, Valentino, Yves Saint Laurent, and Versace, among others. The brand is commemorating its 15th anniversary by expanding its footprint with a new luxury pret line: The Grassroot Artisans Project. Designer and interior decor expert Monica Shah delves into details about her vision for the brand in the years to come.
GRAZIA: How has JADE’s approach to design and craftsmanship evolved over the past 15 years, and what do you consider the brand’s signature style or ethos?
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