Bright POTENTIAL

TAG Heuer continues to pioneer the watchmaking game by exploring the limitless possibilities of lab-grown diamonds.

- ABDUL AZIZ DRAIM

Lest we forget, the TAG in TAG Heuer stands for Techniques d’Avant Garde, a reference to the watchmaker’s innovative spirit, one that inspires them to explore the potential of high-performance materials and new technology to offer something out-of-the-box when it comes to watchmaking. And with the introduction of the ground-breaking TAG Heuer Carrera Plasma Diamant d’Avant-Garde 36 mm watch, the Swiss luxury watchmaker is once again living up to its name.

With the Carrera turning 60 this year, TAG Heuer has commemorated the occasion by unveiling a newly refined TAG Heuer Carerra Date, now characterised by a slimmer profile. The TAG Heuer Carrera Plasma Diamant d’Avant-Garde builds upon this new design—now fashioning its 36 mm case from 18k solid white gold instead of stainless steel—then goes ahead and adds the unexpected: lab-crown diamonds in white and pink.