In The MOMENT

BAZAAR talks to mother-daughter brand ambassadors for Omega, Cindy Crawford and Kaia Gerber, on being present, growing older and reminiscing on their supermodel moments.

- ABDUL AZIZ DRAIM

When it comes to brand ambassadors, loyalty doesn’t come easy. Brad Pitt was a TAG Heuer ambassador before moving on to Breitling. On the other hand, David Beckham was a Breitling ambassador for four years before switching to Tudor in 2017. Most recently, Zendaya joined Valentino as a brand ambassador in 2020 before being announced as the new ambassador for Louis Vuitton just three years later.

In contrast, Cindy Crawford, who turns 57 this year, could very well be the longest serving ambassador for any brand. The legendary supermodel has been an ambassador for Omega since 1995—if you do the math, it’s a partnership that is already nearing its 30-year anniversary. “And we never had a fight,” she says, “I can’t say the same for my husband.”

We are in New York to attend Planet Omega, the watchmaker’s week-long exhibition held at the Chelsea Factory on West 26th Street. The exhibition is a celebration of Omega’s rich heritage and innovation, where visitors are treated to museum-worthy timepieces straight from the brand’s archives as well as contemporary watches that continue to assert the Swiss watchmaker’s standing in the areas of space and ocean exploration, Olympics timekeeping, pop cultural relevance and fashion expression.

Cindy Crawford and her daughter and fellow ambassador, Kaia Gerber, are attending the exhibition as guests for a special panel discussion where they will talk about their shared experiences working with Omega. Prior to that evening, BAZAAR sits down with both women to talk about everything Omega, time and, naturally, fashion.

WITH CINDY CRAWFORD