Manchester, BY THE C

Chanel declares its love for Britannia with its vibrant 2023/24 Métiers d'art collection.

- ABDUL AZIZ DRAIM

For the Chanel 2023/24 Métiers d’art collection, Virginie Viard takes us on a merry excursion to Manchester. “For me, Manchester is the city of music,” the artistic director exclaims in the show notes. “It incites creation.”

The creation part for this particular line-up sees Viard returning to Chanel’s most beloved fabric. “Tweed is central to this collection, “ she adds. “I thought a lot about Gabrielle Chanel but I didn’t want to recreate Coco’s look, when she was wearing the Duke of Westminster’s jackets. I took my cue from the Coco who brought colour to her tweeds. I added a vibrant, pop spirit to them.”

And when pop music meets fashion, where better to present the collection than in Thomas Street? Located in the north of Manchester, Thomas Street is celebrated for its artistic and musical history, making it the perfect backdrop for a collection that serves as a symphony of the past, present, and future of the Maison—by now, a Viard trademark at Chanel.