Building a Movement, Building a Brand

Ketan Patel, CEO of Irasva shares his journey, the brand's performance and growth plans in a freewheeling conversation

- Anil Prabhakar

We aim to fill in the gap present in the market for everyday wear diamond jewellery. All our collections are inspired by various qualities of free-spirited independent women.

Renaissance Global Limited; (RGL) is a reputed company well known for being a design house and a major supplier to key jewellery retailers in the U.S. It has been making news globally in the diamond jewellery space due to the opportunity that it identified and capitalized in the licensing space by acquiring the rights of Enchanted Disney fine Jewellery in 2019. RGL subsequently signed licensing agreements with Hallmark, Star Wars and Disney Treasures. In January 2022, it announced a licensing agreement with the U.S. National Football League (NFL).

With the turning around of its offline retail Indian business Irasva, the company is aspiring to become a dominant force in the global Omni Channel Direct to Consumer (D2C) business.

WHAT DOES IRASVA MEAN? HOW IS IT DIFFERENT FROM OTHER JEWELLERS IN THE COUNTRY?

Irasva is the combination of two Sanskrit words Ira and Sva that symbolize the importance of self-love. This is brought to life in our jewellery pieces which are an embodiment of the relationship our customer has with herself. We are working towards building a kingdom of superlative jewels sure enough to leave behind a legacy of magnificence, trust & luxury. Masterful design is at the core of our DNA, which enables us to transform high quality diamonds & gemstones into one of a kind creations unmatched in scale.

HOW WERE YOU ABLE TO BRING ABOUT A POSITIVE CHANGE IN IRASVA?