DASSANI BROTHERS: Bejewelled Opulence

No two pieces created at Dassani Brothers bear resemblance to each other, and the brand gives utmost importance to customer service, transparency and creativity. Sumit Dassani, partner at Dassani Brothers, talks about what makes the company one of the best jadau players in the industry

Dassani Brothers was founded in 1984 in Mumbai by Sumit Dassani’s father, and his brothers. The company, originally from Bikaner, has been in business for over three decades, specializing in semi-contemporary jadau heirlooms, with expertise in handcrafted heirloom jewellery set in gold. The pieces are replete with elaborate kundan and meenakari work and polki setting.

“We have expanded our business in Mumbai, Delhi, Jaipur, and Bikaner, creating high-end and mesmerizing designs, while gaining industry recognition, thanks to our esteemed clients,” says Dassani.

JOURNEY SO FAR
One of the highlights of the company is the fact that it has grown from just a 10-member team to an entity employing 70-80 people. A key milestone in the journey of the company has been the acquisition of a factory in Mumbai. “We firmly believe that consistency is key to winning the race, and there are still many more milestones we are yet to accomplish,” says Dassani.

The brand is looking forward to expanding its B2B business in India, as well as globally. In India, Tier-2 cities, including Nagpur, Kolhapur, Nashik, and others, are its next target. “Internationally, we are planning to expand in Bahrain, Saudi Arabia, Europe, the USA, and so forth, in the coming years,” Dassani reveals.