UNVEILING THE HIDDEN: RETAILERS' DESIRES AMIDST GROWING PAIN POINTS

Jewellery retail in India is a web of challenges and aspirations. Behind the glamour of display and craftsmanship, retailers grapple with the complexities of a competitive market. Yet, amidst these challenges, there coexist both personal and professional goals that drive these retailers forward. Vijetha Rangabashyam and R Sugandha delve into the minds of these entrepreneurs as they navigate the multifaceted world of jewellery retail

- Vijetha Rangabashyam

•  PAIN POINTS, SOLUTIONS AND DESIRES 

In today's hyper-competitive market, jewellery retailers face a range of challenges. From changing consumer preferences, to the challenge of chain stores, the landscape is filled with obstacles. However, retailers are strategizing innovative solutions to safeguard their businesses.

Implementing digital marketing strategies, enhancing customer experience through personalized services, and forging partnerships with suppliers are just a few tactics deployed to mitigate challenges. Beyond challenges lie desires for sustained growth and expansion. Whether it's expanding product offerings, or establishing a strong online presence, retailers are pursuing avenues for business growth.

Moreover, personal aspirations intertwine with professional goals. The desire for work-life balance, and personal fulfilment forms the cornerstone of the aspirations of retailers. Ultimately, the convergence of business and personal desires propels these retailers towards success. By aligning goals, they create a synergistic relationship where each complements the other.

1 Tejpal Ranka

Ranka Jewellers, Pune

PAIN POINT

Aligning staff with the brand's aspirations poses one of the greatest challenges we face as a brand.

SOLUTION

Restructuring our organization and implementing a comprehensive performance management system.

I envision a future where my business empowers me to pursue international studies and personal interests without hindrance. By preparing my business for the future in this manner, I ensure that it remains a facilitator of my dreams rather than an obstacle.

PAIN POINT