WHEN WORK IS MORE FUN THAN FUN!

Work means different things to different people - to Ishu Datwani of Anmol Jewellers, it means everything. While that might sound very simple, it encompasses an entire philosophy, revealing a dynamic, agile and young-at-heart mind, discovers Suneeta Kaul

- Suneeta Kaul

So, you are asking me what my work means to me. Here’s a very simple reply – everything. My work is very important to me, and I am passionate about what I do. Jewellery is the only thing I do. I have not diversified into any other field. I prefer to remain true to my craft. I would go so far as to say that crafting jewellery is the most significant aspect of my life.

THE CREATIVE JOURNEY

My passion for my work stems from my love for jewellery. At Anmol. we have never viewed jewellery as a commodity. It is a labour of love for us; we see it as adornment, something that establishes an emotional connect with us, as well as the wearer. We don’t view it as merchandise to sell and profit from. We take pride in making pieces that make a statement. We set trends with what we do. Let me put it this way – we are the creators of trends.