Getting into the beauty business can be tough. There are a multitude of brands promising their own definitions of beauty, and for a good reason-the skin and wellness market has long been booming. What makes it competitive is not just about developing a product that does what you need it to do, you also have to ensure that your brand resonates with the consumers who will buy it. Even with a satiated industry, there's still room for more. Fresh from celebrating the highs of her freshman year in the cosmetics industry, Anna Magkawas, CEO of Luxe Beauty and Wellness Group, is on the path of cementing her brand in the flourishing world of beauty.
A PENCHANT FOR BUSINESS
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