![Dollars & Scents](https://cdn.magzter.com/1433843637/1697074975/articles/Ztbclyp_w1697097365926/DOLLARS-SCENTS.jpg)
A recent TikTok trend has been going around, where a fragrance is compared to a dupe to see if the more expensive one is worth its price tag. Among numerous comparisons, one famous example is Maison Francis Kurkdjian's Baccarat Rouge 540 versus Ariana Grande's Cloud EDT - both feature a gourmand cotton candy-like note with hints of sweet spices. Many - including this writer, who has been in the business for eight years - could not tell the difference at first whiff. As both fragrances dried down over a few hours, differences in other aspects, including longevity, sillage and finish, became more apparent.
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![Star-StÃŒck](https://reseuro.magzter.com/100x125/articles/10193/1738181/OLiUdQs191718797089330/STARSTCK.jpg)
Star-StÃŒck
Montblanc celebrates 100 years of the emblematic MeisterstÃŒck by honouring it with the titular role in a Wes Anderson-directed campaign.
![In The Lap Of Luxury](https://reseuro.magzter.com/100x125/articles/10193/1738181/oQO9ebes91718796866272/IN-THE-LAP-OF-LUXURY.jpg)
In The Lap Of Luxury
Luxury brands are dipping their toes into the hospitality scene and here is the list of the latest hotels to visit at least once in your lifetime.
![Through The Eyes Of A Finn](https://reseuro.magzter.com/100x125/articles/10193/1738181/WEfU98jIb1718796756003/THROUGH-THE-EYES-OF-A-FINN.jpg)
Through The Eyes Of A Finn
Men's Folio spoke to Jyri PylkkÀnen - the newly appointed Glenfiddich & The Balvenie Regional Malts Southeast Asia brand ambassador-about his early days in the alcohol scene, his plans for the region and his whisky recommendations.
![A Sip of Summer](https://reseuro.magzter.com/100x125/articles/10193/1738181/NTiK-TSe51718796704757/A-SIP-OF-SUMMER.jpg)
A Sip of Summer
The Royal Salute 21 Year Old Miami Polo Edition captures the playfully vibrant energy of the modernday polo destination.
![One For the Road](https://reseuro.magzter.com/100x125/articles/10193/1738181/_RNVYBYmr1718796635662/ONE-FOR-THE-ROAD.jpg)
One For the Road
The Longmorn latest expressions are more than just a celebration of their 130 years in the business - they are a commitment to finer details, and the things that matter.
![The Elixir of Youth](https://reseuro.magzter.com/100x125/articles/10193/1738181/RuUVoVNt81718796495506/THE-ELIXIR-OF-YOUTH.jpg)
The Elixir of Youth
EVOLCARE Collagen Combo+ is a \"fountain of youth\" in a bottle and the go-to for youthful, plump and luminous skin.
![The Bulgari Icon Campaign Closes The Loop On Its Icon Status](https://reseuro.magzter.com/100x125/articles/10193/1738181/TNrfhTFUE1718795215588/THE-BULGARI-ICON-CAMPAIGN-CLOSES-THE-LOOP-ON-ITS-ICON-STATUS.jpg)
The Bulgari Icon Campaign Closes The Loop On Its Icon Status
Bvlgari celebrates the iconic Bvlgari B.zero1 ring with new iterations to honour its minimalist, architectural elements in the Bvlgari Icon Campaign starring Zendaya and Lisa Manoban.
![Reaching For The Stars](https://reseuro.magzter.com/100x125/articles/10193/1738181/74FjwVBAw1718795088728/REACHING-FOR-THE-STARS.jpg)
Reaching For The Stars
Men's Folio spent some time chatting with Zenith's new CEO, Benoit de Clerck, at Watches & Wonders Geneva about his direction for the brand and his tenure thus far.
![Born To Dare](https://reseuro.magzter.com/100x125/articles/10193/1738181/5eZuZPbRb1718794901518/BORN-TO-DARE.jpg)
Born To Dare
The Tudor \"Born To Dare\" manifesto reverberates across the New Zealand All Blacks rugby team - from the Haka to their test matches.
![Light & Darkness](https://reseuro.magzter.com/100x125/articles/10193/1738181/YnlZvUU2x1718794760025/LIGHT-DARKNESS.jpg)
Light & Darkness
Men's Folio spoke to CEO of Jaeger-LeCoultre, Catherine Rénier and their newest Made of Makers family member light painter, Roy Wang, about their artistic collaboration - the Dragon of Time - and the facets of precision in their lives.