French Connection

Marie Laure Trichard-marketing & communication director of Bell & Ross - shares that there is more depth in the "circle in the square" brand ethos to offer.

- Asaph Low

With a remarkable journey spanning over a decade, Marie Laure Trichard's latest adventure finds her at the helm of the Marketing and Communications department at Bell & Ross after being appointed its director in February 2022. Trichard's before she brought her discerning palate and insights to the enchanting world of wine and spirits at the Jacquart, a small champagne house in 2017. Men's Folio caught up with Trichard during her stopover in Singapore about her time in Bell & Ross to date.

It has been roughly a year and and a half since you joined Bell & Ross. Which aspect of the brand fascinated you the most when you first entered the brand?

It’s this very unique universe of aviation. When I entered the office in Paris, there was a plane in the hall and other parts of the aeroplane in the showroom. Once you get over this phase, it’s about the design of the brand image and its consistency. And because I’m someone from the brand, I’m very sensitive to that. I thought the work that has gone into this brand is excellent.

What are some words you used to describe Bell & Ross?

Of course, there’s the iconic circle in the square design, with the four screws surrounding it. Some other words I’d use are robust, legibility and boldness.

Your past experiences were in champagne and alcohol. When you first entered Bell & Ross, what challenges did you have to overcome quickly?