Since its establishment in 1832, Longines has been introducing new creation after new creation that perfectly showcases its rich heritage, remarkable watchmaking prowess and, most notably, its classic elegance — a hallmark that lives up to its tagline “Elegance is an attitude”. This year is no exception, the 2024 novelties embody the attributes that are ossified in Longines’ DNA. Among the stellar lineup of creations, the Longines Conquest Heritage Central Power Reserve got off to a running start. Marking the 70th anniversary of its Conquest collection, the new creation inspired by an iconic model from the late 1950s stands out with its power reserve display on the rotating disc in the centre of the dial. To celebrate the arrival of the Longines Conquest Heritage Central Power Reserve and its 2024 novelties, Longines hosted a press meeting in Bangkok. Men’s Folio was privileged to catch up with Longines CEO, Matthias Breschan, who offered us insight into its latest lineup.
DESCRIBE THE 2024 NOVELTIES IN THREE WORDS.
Consistency, consistency, consistency.
WHY DO YOU SAY SO?
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