For those who are not familiar with the brand, can you tell who is Paul and how is he related to the shark?
My grandfather was not a sailor but he dreamed to become one. During the golden era of British royalty, around 18th century, my grandfather was a collector of vintage sunken boats. One day, he found a boat named Paul & Shark – and coincidently, my grandfather’s nickname was also Paul. That was back in the early Seventies and that was when Paul & Shark was officially founded. Brands such as Polo Ralph Lauren and Lacoste were also established about the same time, but unlike us, they weren’t focused on the beauty of sailing in the high sea. Back to your question: and why shark? When my grandfather was brainstorming for a name, the movie Jaws was released and became a major blockbuster! Shark is one of the most beautiful, strong and fierce creatures of the ocean – and he found the appropriate to associate our brand with the creature.
As a fashion brand that set up to promote sustainable choices from the very beginning, do you notice the change of consumer behaviour over the years in the industry, especially with the world becoming more and more environmentally conscious?
この記事は MEN'S FOLIO Malaysia の December 2022/January2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は MEN'S FOLIO Malaysia の December 2022/January2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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