“Surround yourself with the right people, I think that’s very, very important.” says Melvin Tanaya. The cofounder of cult label Song For The Mute is dishing out advice for aspiring individuals, an activity he is qualified for, seeing as he has thirteen years of brandbuilding and counting under his belt. It would not be an over-exaggeration to describe his career as relational. After all, he has been friends with the label’s other cofounder and current creative director, Lyna Ty, since they were ten. “Lyna gives me the story to tell. So we wouldn’t work without each other almost. Without Lyna, I wouldn’t have a story to tell; without me, Lyna wouldn’t have the vessel to tell that story.”
This modus operandi of communion hints at Tanaya’s disposition as a people person. He does not shy away from hosting “no filter” Q&A sessions on his online platforms, nor from sharing about his family, which he evidently has pride in. On a brand level, the Song For The Mute camp is notorious for being lean but mean and super tight. His voice carries a sense of beamy achievement when asked about his company. “Our team is still small, like a tight-knit family.” This efficiency has paid off. While successes are hard to quantify, Song For The Mute just opened the doors to its first permanent flagship store, an achievement that may slightly overshadow a global rollout of a second Adidas collaboration.
この記事は MEN'S FOLIO Malaysia の October 2023 - new 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は MEN'S FOLIO Malaysia の October 2023 - new 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.
When Worlds Collide
Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.
Business Means Business: Cathay Pacific
With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and world-renowned lounges in HKIA make travelling on the Hong Kong-based airline an experience via a stopover, rather than a chore.
Malaysia's New Zenith
Celebrating the first Malaysian Zenith boutique in The Exchange TRX.
Two-Timing
Cartier's timekeeping greats for 2024 range from the classic to the experimental.
Racing Through Time
Celebrating Rolex’s timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
A Cartoon's Charm
Cartoon watches might seem childish but there are reasons to feel otherwise, especially if the nostalgia transports one back to childhood days.