Plum, India's first 100% vegan D2C beauty brand, well known and much loved for their lineup of pioneering skincare and bodycare products, have further cemented their place in the haircare domain with the launch of Coconut Milk & Peptides based haircare for weak & dull hair. The brand has unveiled its inaugural ad campaign for the range that features the Plum Coconut Milk & Peptides Strength & Shine Shampoo. The harmonious combination of coconut milk and peptides restores moisture and strengthens hair strands to make them 22 times shinier in just 1 wash". The range includes shampoo, conditioner, hair mask, and serum.
TVC Campaign link:
https://youtu.be/TjGYt4jFhqk
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