"SITAARE AISE HI NAHI BANTE MEHNAT KARNI PADTI HAI AM TO PM"

Liberty Shoes ropse in Ayushmann Khurrana & Rakul Preet Singh as Brand Ambassadors for its athleisure brand LEAP7X

Indian footwear giant Liberty Shoes ropes in Ayushmann Khurrana & Rakul Preet Singh as Brand Ambassadors for its athleisure brand Leap7X. The brand's new campaign, "Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM", talks about the power of perseverance on an everyday basis in order to achieve one's dreams. With this association, Liberty Shoes plans to leverage Ayushmann Khurana and Rakul Preet Singh's connect with young consumers, and strengthen the brand's online & offline presence.

Currently, the brand has a presence over 350+ stores pan India.

Liberty Shoes have been fashioning footwear for well over 50 years for the style-conscious people around the globe. Currently with an annual turnover exceeding INR.600 crore (U.S. $150 million), they figure amongst the top 5 manufacturers of leather footwear of the world producing more than 50,000 pairs a day using a capacity of more than 3 lakh square feet of leather per month. Helping us dress up the feet of the fashion-driven and quality-seeking customers in more than 25 countries, which includes major international fashion destinations like France, Italy and Germany, is our worldwide distribution network of 150 distributors, 400 exclusive showrooms and more than 6000 multibrand outlets. Our commitment to quality is also evidenced by our ISO 9001: 2000 certification.

Speaking on the athleisure brand Leap7X, Anupam Bansal, Director Retail, Liberty Shoes, said, "Liberty Shoes plans to focus intensely on its homegrown brand Leap7X, which is an athleisure centric line. As statistically proven athleisure as a category is rapidly growing in the Indian market, and thus, we believe Leap7X is going to perfectly fit in the new lifestyle of Indian consumers. And, with this new association I'm sure we will be able to take the brand to the next level.