In August some not-so-good beauty news broke, with closures (Farfetch Beauty), bank ruptcies (Biotech firm Amyris, which shuttered Costa Brazil and Onda), and shake-ups (Brooklyn’s Shen Beauty moving online).
Yet the beauty space has never been more crowded. Isn’t someone you know starting a line? As soon as a product goes viral, 14 dupes are immediately spawned. But where are the shoppers who aren’t looking exclusively for trending lip gloss going? It’s closer than you think, and it’s not always happening online.
Call them the Neighborhood Wonders: select beauty retailers that balance familiarity with global curation, a physical location (no more than five branches, usually accompanied by a robust digital and social operation), hyperpersonalized service, and the one unsexy thing no overnight sensation can claim: trust.
この記事は Town & Country US の November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Town & Country US の November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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