You relocated from the UK to start Pataaree, what inspired you to make this move?
Moving back to India was driven by a personal situation, however, I was clear that I wanted to start something of my own and explore my creative potential. Hence, after dabbling in a few things, the first trousseau trunk got made and that laid the foundation for Pataaree.
What was your vision and mission behind this brand?
Pataaree’s vision is to empower the people who work with us by providing them economic and social security. This is our team of artisans who create the beautiful products we handcraft. Our mission is to take our products across the globe to the right wedding markets and establish ourselves as a leader in the wedding gifting industry.
What do you love the most about Punjabi traditions?
Traditions (Punjabi or otherwise) signify a sense of community - a connection with the past, where we’ve come from, but also a way forward to form new bonds. The storytelling which gets depicted through the use of our products is what fascinates me the most and is the biggest motivator in creating the beautiful products we make at Pataaree.
What was your biggest challenge when you started your journey with Pataaree?
この記事は Urban Melange の Women Special 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Urban Melange の Women Special 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
BMW 3 SERIES GRAN LIMOUSINE DIESEL LAUNCHED
BMW has launched the new BMW 3 Series Gran Limousine M Sport Pro Edition in a diesel variant.
THE SIAM'S ENCHANTING YEAR OF TRIUMPH
The Siam celebrated a remarkable year with the prestigious 'Three MICHELIN Keys' and recognition in The World's 50 Best Hotels.
SAANJH: FLO AMRITSAR'S CELEBRATION OF UNITY AND HERITAGE
Under the leadership of Dr. Simarpreet Sandhu, Chairperson of FLO Amritsar, the chapter created a powerful narrative of empowerment and cultural pride through its November 2024 initiatives.
REIMAGINING PUNJAB: PATH TO PROSPERITY
The Punjab Vision 2047 Conclave, held at Panjab University by World Punjabi Organisation under the aegis of Dr. Vikramjit Singh Sahney united policymakers, business leaders, and social innovators to chart a transformative roadmap for Punjab's future.
URBAN MELANGE TURNS 11
Urban Melange celebrated 11 glorious years with an intimate evening at Mercure Chandigarh, bringing together 50 eminent personalities, including entrepreneurs, IAS officers, and political leaders.
SABA KAPOOR'S CALM & RUSTIC ESCAPE
Khosla Farmhouse in Sultanpur, New Delhi, is a 2.5-acre retreat where Saba Kapoor lives with her family.
TAKING UNIQUE ARTWORKS TO THE WORLD
Art in your surroundings helps you relax and concentrate at the same time.
EXPERIENCE THE HEART OF BANGKOK AT AVANI RATCHADA
Avani Ratchada Bangkok is a modern hotel located in the city's vibrant new Central Business District.
2025 TRAVEL BUCKET LIST LUXURY ESCAPES
As travel lovers eagerly map out new experiences for the year, luxury destinations around the world have raised the bar for 2025, promising unparalleled indulgence and once-in-a-lifetime experiences.
CELEBRATE CHRISTMAS AMIDST ANTARCTICA'S ICY SPLENDOUR
Experience a Christmas unlike any other with White Desert, the pioneering luxury expedition operator to Antarctica.
