twm FLAMES

SASSA JIMENEZ and VESTIDO are a match made in circular fashion heaven. By MARBBIE TAGABUCBA.

- RENZO NAVARRO

DESIGNER SASSA JIMENEZ LIBER ATED UNCONVENTIONAL ROMANTICS from the bounds of tightness paired with her signature flounce and ebullience, while curated fashion rental service Vestido freed fashion girls from the hunt and the eventual maintenance of occasion wear. Business has been hectic for both studios with the return of in-person weddings, but sparks of inspiration are never far behind.

Jimenez, fresh off her own wedding in March 2023, noticed a trend: “A lot of women have moved away from tradition, choosing to celebrate their special day in garments they want to wear rather than what they see in bridal magazines.”

This movement intrigued her. She wanted to reach these brides, but how?

“I felt like the new type of bride is someone who is conscious of the life span of her clothes, including her bridal wardrobe,” she says, adding that Vestido is an ideal venue to introduce a sustainable and economical way of building your wedding wardrobe. When Jimenez set the collaboration in motion with a message to Vestido in May 2023, Vestido had a conundrum that perfectly matched hers.

“This past year, we’ve been getting approached by brides more and more looking for options to wear to their wedding,” shares Vestido co-founder Maica Tady.