FEMININE MYSTIQUE

Though jewels are more often than not targeted at women, the individuals who ran the show were, for the longest time, overwhelmingly men. Not so these days. Some of the most influential brands and maisons are led creatively by women today. They let Vogue Singapore in on how they view their powerful roles and a creation that they're proud of.

- GORDON NG

Claire CHOISNE

Her creative tenure so far

“Like Frédéric Boucheron, I believe in creative and emotional high jewellery that pushes the boundaries through techniques and materials. For example, by using Cofalit, a ‘final material’ made by recycling an industrial by-product, burnt wood or sand, in my creations, I’m questioning the notion of preciousness. My aim is to demonstrate that certain materials, not considered noble at first sight, are actually just as precious as gold and diamonds.”

A recent Boucheron creation she’s proud of

“Since 2020, we’ve unveiled innovative capsule editions every year that apply the innovative approach of the Carte Blanche high jewellery collections to our jewellery icons.

“This year, we created the Quatre 5D Memory ring. My aim was to encapsulate, for billions of years, a memory of my childhood spent by the ocean—the endless sound of waves. We collaborated with IRCAM (the French Institute for Research and Coordination in Acoustics/Music) - Centre Pompidou to develop this unique score.

"By using an optical storage process for digital data, we managed to encapsulate this audio work inside the ring. I'm particularly proud of this piece because it proves that we still haven't reached the boundaries of jewellery. We will continue to push them so as to fully express the strength of our vision that Boucheron is the most stylish and cutting-edge French high jewellery maison."

Nathalie VERDEILLE

Chief artistic officer of jewellery and high jewellery of Tiffany & Co.

Her creative tenure so far