When Maxime Dacier and Cheryl Tng speak of the F&B industry, it is with refreshing candour. The duo are the co-founders of Petites Ventures, an independent hospitality group that they started at the end of 2020.
It has only been a few short years since, but they have already amassed several impressive projects to their name. There’s mezcal bar Foxtail, noodle bar Nou and wine bar Juice. Driven by a culture-first approach, the team has also established a design-led extension of the latter, The Studio by Juice. And now, their newest project arrives in the form of Fiasco by Juice, a day-to-night restaurant with fuss-free elevated cuisine and a masterful wine curation adding vibrant life to the colourful tapestry of the Tiong Bahru neighbourhood.
“Each time we open a new place, we get asked about what the concept is, but truthfully, there’s no big concept,” shares Dacier. “We’re not trying to reinvent anything. In this industry, simplicity can sometimes be stigmatised. What we want to do is to keep things simple, but do it right and do it well.”
Tng adds: “The core idea behind our businesses is attention to quality. We want to focus on the people on both ends—both the consumer and the people we choose to work with.”
Ahead of their latest opening, the duo opens up on how their experiences in F&B have shaped the work that they do, the importance of creating social spaces and how they hope the industry will grow.
How did you come to start Petites Ventures together?
この記事は Vogue Singapore の July/August 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Vogue Singapore の July/August 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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