TIME GOES PUBLIC

Discussing the future of watchmaking in Asia with Nelson Lee of the Singapore Watch Fair 2-6 October 2024)

In recent years, Singapore has become well-established as one of the world's top export markets for watches, boasting some of the world's most engaged enthusiasts and collectors. As interest in horology continues to blossom here, it was inevitable that tastes develop beyond superficial interest in the usual top manufactures. It is only natural that an appetite for vintage timepieces and independent watchmakers is burgeoning. In recognition of the increasingly diverse tastes in Singapore, Ali Nael and Nelson Lee began the Singapore Watch Fair (SWF), with the goal of helping establish Singapore as a regional hub for watchmaking and collecting. Since founding the Fair in 2017, it has grown, mirroring the island's growth as a watch export market: from initially being the watch component of luxury festival Jeweluxe, to becoming a standalone event, supported by the Singapore Tourism Board (STB) and Resorts World Sentosa (RWS).

This year's event, taking place at Resorts World Sentosa from 2-6 October, is set to build on the success of last year's, with both STB and RWS continuing their support. Focus-wise, SWF will also continue to heavily feature independent watchmakers, whilst featuring more appearances from top manufactures, amongst other displays of watchmaking savoir-faire. Watches will remain the central attractions but this show is not just for collectors; there will be something for everyone as SWF demonstrates how and why beautiful watches are central to Singapore's cultural landscape.

In our recent chat with festival director Nelson, he reflected on the story of SWF thus far, and the new experiences attendees can expect to look forward to at this year's edition.

Does the world need another watch fair?