BAYER INTRODUCES SARIDON WOMAN, INDIA'S FIRST EVER SOLUTION ADDRESSING PERIOD PAIN WOES

Saridon, the iconic pain relief brand from Bayer's Consumer Health Division in India, introduces Saridon Woman, an innovative first-of-its-kind period pain solution to provide holistic relief from abdominal cramps, backache, and headache every month.

The launch campaign. #NoPain Period Campaign encourages women to get relief from monthly pains and continue life without disruption.

Saridon® Woman marks a significant breakthrough in the OTC offering a unique solution for menstrual discomfort combining the efficacy of Paracetamol with plant-based molecule Hyoscine Butylbromide. It acts fast and offers long-lasting relief with a dual mode of action. This formulation is recommended by well-known global gynaecologists' association Royal College of Obstetricians and Gynaecologists.

As per a survey by the European Research Journal, 81% - 93% of women experience severe spasms & discomfort during their periods and a total of 63% of young women experience social withdrawal due to period pain making this launch extremely welcome. The launch reaffirms Bayer's dedication to enhancing women's health with innovative solutions.

Sandeep Verma, Country Head for India, Bangladesh, and Sri Lanka at Bayer Consumer Health Division, emphasized, "With over 50 years of trusted efficacy in headache relief, SaridonⓇ has been a trusted household name for Indians.