Set in the 'EVERYVERSE', a place that blurs the lines between digital and reality, with this campaign ONLY sets foot into a realm that merges disruptive fashion and digital technology, thus catering to the digitally native Gen-Zers of today. The face of the brand, Bollywood Actor and trendsetter Ananya Panday stars in the high-energy video that once again features the catchy soundtrack and puts a spotlight on the Gen-Z attitude of not wanting to settle for one thing and in turn wanting it all.
Styled in the latest statement pieces from ONLY, Ananya truly embodies the spirit of the quintessential ONLY girl who is aspirational, confident and edgy, and defines success on her own terms. With a neon-hued palette, the visual language of the film includes interplay of futuristic tech elements and cyberpunk-themed backgrounds. Inspiring young girls to celebrate their uniqueness and distinctiveness through self-expression while also celebrating cocreation and freely moving ideas, the campaign captures the multifaceted personalities of the Gen-Zers.
この記事は Food & Health の November 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Food & Health の November 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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