Ask older generations what they think of when you say the word perfume and it's likely they'll conjure up images of light floral bursts in dainty spritz bottles or the natural fragrance wafting from a vase of flowers on the windowsill. But that was then, and this is 2023. Now, the pursuit of 'scent wellness' has forced the perfume industry to raise its game, with consumers demanding multitasking, life-hacking products.
Fragrances are redefining aromatherapy and tearing chapters from the books of medical research. Yes, these creations smell good, but perfumers are leveraging neuroscience to push things further and claim that fragrances have an impact on mental and emotional well-being, too. A new era of medi-scents also dubbed 'functional fragrances' is upon us, and they're being touted as quick ways to biohack your brain for better mood.
SCENTS OF CHANGE
この記事は Women's Health South Africa の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Women's Health South Africa の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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