Over FY18–22, Hindustan Unilever’s ad spend was pegged at around ₹23,000 crore – around 44 per cent of its FY22 revenue. Interestingly, even though its products are ubiquitously available across the country, the company leaves no stone unturned to promote its products.
Given this, we have delved into the biggest ad spenders in the BSE FMCG Index. Since the FY23 results were not available for all the companies, we have used the data from FY13 to FY22. Only 10 companies have a 10-year average advertising expense-to-revenue ratio of at least 10 per cent (see the table ‘Big on ads!’).
この記事は Wealth Insight の June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Wealth Insight の June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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