HERE YE, HEAR YE

Ye's interview at Piers Morgan Uncensored was difficult to watch, but we did anyway. Here's what we learnt

-  SUFFIAN HAKIM

YE'S (the rapper formerly known as Kanye West) interview with Piers Morgan on 19 October was, to say the least, explosive. The interview came at the back of a particularly controversial tweet by Ye that read, "I'm a bit sleepy tonight but when I wake up I'm going death con 3 [sic] on JEWISH PEOPLE. The funny thing is I can't be Anti Semitic because black people are actually Jew also. You guys have toyed with me and tried to blackball anyone who opposed your agenda."

The fallout was substantial. Celebrities both Jewish and non-Jewish posted their social media denouncements of Ye. Twitter suspended his account. Brands such as Balenciaga and Gap ended their partnerships with Ye.

Even Adidas terminated their partnership with Ye, after almost a decade of collaboration that, at the time of writing, makes up 10% of Adidas' revenue. From here on out, if you want your Yeezys, you will have to microwave your Crocs and hope for the best.