EAU DE VIE

In his first pre-collection for Louis Vuitton - and the Maison's first men's pre-fall show - Pharrell Williams surfs the slipstream of the seafarers who let the moon and the stars guide them to new horizons.

- KC YAP

FROM HAWAII TO HONG KONG, the Louis Vuitton pre-fall 2024 men’s collection illustrates the connective power of travel through nautical themes. The codes of surfing and tropical floral prints celebrate a wardrobe embraced across continents. The dandy silhouette takes shape in the image of the sailor’s uniform expressed in navy or maritime striped double-breasted suits. Pea and double-breasted naval coats are adorned with pearl buttons. Stripe motifs are recreated in miniature strings of pearls. Elsewhere, this transition is expressed in a shell-embroidered varsity jacket with a sailor’s collar that zips into a hoodie, and in sweats trimmed with ship rope. The tattoos of seafarers morph with shells in graphics and crests.