FOUNDED BY EXPERT DIVERS and ocean explorers Ghislain Bardout and Emmanuelle Périé-Bardout in 2007, Under The Pole was set up to push the boundaries of ocean exploration through a series of scientific expeditions combining research and innovation with the aim of expanding knowledge and awareness of the oceans and assist in their preservation.
In 2010, in hopes of learning more about the submerged areas of the Arctic, Under The Pole and Rolex, an all-time proponent of exploration with its Perpetual Planet Initiative, joined forces for the first time and embarked on the Deepsea Under The Pole by Rolex expedition. By means of ski trekking and scuba diving in one of the toughest climates on the planet, the eight-member crew collected audio, photographic and video material from the hidden world of the ice cap.
In addition, they successfully conducted scientific experiments related to snow thickness, crucial to estimating the total volume of ice, as well as human body reactions. The unprecedented 45-day adventure, which featured 51 dives in extreme conditions, was a remarkable success. Using specialist equipment, including Rolex Deepsea watches, the team captured spectacular images under the ice that would be seen worldwide – images that were a tribute to a dream world that is being destroyed by global warming.
While the goal of the 2010 expedition was exploration and ocean advocacy in the face of global warming, the aim of the subsequent Under The Pole – Twilight Zone expedition supported by Rolex was primarily scientific. The expedition began in 2017 and was completed in 2021.
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FACING THE PROBLEM, APPLYING THE SOLUTION
British skincare brand Facetheory has landed in Sephora Malaysia.
A STEP CLOSER TO PARIS
Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare
The Rearing Horse meets the Celestial Dragon
Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme
The Story Of Luxury
KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
Perfectly timed slam dunk
Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.
SOMEWHERE OVER THE RAINBOW
Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.
SANTOS DE CARTIER: A NEW ERA
ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.
A LEGACY IN TIME
This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.
REACHING FOR THE STARS
A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.