![PLUGGED INTO AN ELECTRIC FUTURE](https://cdn.magzter.com/1534233196/1678777063/articles/RXr9JwveO1678860870043/PLUGGED-INTO-AN-ELECTRIC-FUTURE.jpg)
A LITTLE OVER twenty years ago, the conversation surrounding cars revolved speed, or more simply put, “how fast does it go?”. But the notion of performance soon began to shift as the world began to pivot towards a more sustainable future. Speed gave way for mileage, and that eventually paved the way for established motoring brands to embrace electricity as a means to power their vehicles.
The evolution of Electric Vehicles (EVs) has been swift and fast. And with every advancing technology, the interest behind EVs continue to grow. In 2011, the global EV market was made up of 55,000 vehicles, but in just a decade, the segment has grown to 7 million. According to the IEA (International Energy Agency), the global electric car stock is slated to expand to almost 350 million vehicles by 2030.
In Malaysia, EV adoption is growing at a steady pace and no doubt the market will continue to expand, especially with brands like Mercedes-Benz, who are doing their part to drive the segment forward. This explains why we find ourselves in a Mercedes EQC, fast on our way to Mercedes-Benz Malaysia’s assembly plant in Pekan, Pahang to witness the roll-out of the flagship electric sedan, the EQS.
PAVING THE WAY FORWARD FOR ELECTRIC MOBILITY
Years ago, it was unfathomable to cover a distance between Kuala Lumpur and Pekan in an electric vehicle. But vehicles like the EQC has made that challenge a possibility with an impressive range of 437km on a single charge. However our electric-powered road trip is not a coincidence, because it’s part of Mercedes-Benz Malaysia’s program to celebrate the roll-out of the brand’s first locally-assembled EQS.
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![FROM SELF-HELP TO SELF-DISCOVERY](https://reseuro.magzter.com/100x125/articles/17438/1738197/A0kFdS_yN1718888768421/FROM-SELFHELP-TO-SELFDISCOVERY.jpg)
FROM SELF-HELP TO SELF-DISCOVERY
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EVERY SECOND COUNTS
Crafted with direct input from Air-Glaciers helicopter pilots, the special-edition Hamilton Khaki Aviation Pilot is a celebration of Swiss precision and rescue aviation.
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URBAN ADVENTURE
Rado equips the Captain Cook High-Tech Ceramic Skeleton with elegant PVD rose-gold detailing for a wild time in metropolitan jungles
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TRAVEL COMPANION
The Panerai Radiomir Annual Calendar achieves a ground-breaking first, with intricate time-telling elements from each month of the year, down to the very second.
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Merging Classic Cool With Cutting-Edge Innovation
Inspired by its 1963 racetrack origins, the new Carrera Chronograph embodies a legacy of speed and elegance, now reimagined for the modern man.
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TWINKLE ON THE WRIST
Omega sparks joy with new Speedmaster 38mm models in both gold and steel, with diamond-embellished bezel and crown.
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ALIVE AND TICKING
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UNDERSTATED ELEGANCE
Chopard harnesses the minimalist design of the sector dial to great effect
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LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
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THE ART AND ARTISTRY OF PARMIGIANI FLEURIER
Founded in 1996, Parmigiani Fleurier might not have the history of some of the legacy Maisons, but it has been growing from strength to strength in recent years, and a lot of it has to do with CEO Guido Terrini and, of course, Monsieur Michel Parmigiani himself.