REALISING VISIONS FOR A BETTER FUTURE

Tommy Hilfiger presents its sustainably created modern prep collection; Classics Reborn in collaboration with its sustainability ambassador Shawn Mendes for Spring 2023

- ALISON LOH

CLASSIC STYLES FROM the early 90s have already been making a rapid comeback in the recent years and alongside that, the rise of sustainable fashion in the global fashion market.

As a clothing brand that stays true to practising circular fashion with missions to sustainably source its own cotton and viscose material by 2025, Tommy Hilfiger, alongside Canadian singer-songwriter Shawn Mendes proudly presents their latest capsule collection – Classics Reborn with the thought of comfort, nostalgia and sustainability.

Consisting of 28 different variations of menswear, the collection vividly captures the essence of the American youth and the classic prep style. From varsity jackets to rugby T-shirts, the collection features a variations of rugged and stylish day-day wear that embraces comfort and authenticity.

Committed to his efforts in having a more inclusive take on fashion sustainability, Hilfiger’s collection carries that promise by crafting the entire collection with recycled materials. “The Tommy X Shawn Classics Reborn collection marks another step towards realising our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All,” said Tommy Hilfiger.