If you're into fashion and live part of your life online, you probably already know Masoom Minawala Mehta. If you don't, think of the 30-year-old content creator as the influencer's influencer. She started more than a decade ago, long before the term influencer was coined, and pushed her way up by championing global luxury brands, Indian designers and homegrown businesses. She is, with 1.2 million Instagram followers, in the top 1 per cent of creators in India, someone who's walked at Milan Fashion Week, and makes heads turn even in the VIP lounge of a fashion event.
Minawala Mehta also delivered her first child two months ago. His cooing punctuates the conversation as she discusses what it takes to collaborate with brands such as BMW, Louis Vuitton, and Dior. And whether life is as easy as pout, pose and post.
No filters
Minawala Mehta started out as a fashion blogger. The Minawala name (she comes from a family of prominent jewellers) may have helped with early access to luxury. But it was hardly a golden ticket. Her first venture, at 19, selling shoes imported from China, bombed in a year.
In 2018, the first time she planned to attend Paris Fashion Week, she sent out more than 100 emails to fashion designers, PR executives and anyone who might get her a seat to the shows. She only caught a break because a friend, who didn't want to attend one show, passed the invitation on to her.
この記事は Brunch の March 11, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Brunch の March 11, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Avantika Dassani
Actor, @AvantikaDassani
Keep your i on this BMW
The brand's beloved sedan has now gone electric. The i5 M60 has a sci-fi roar and razor-sharp graphics. It's worth the hype
Why adapt when you can evolve?
Sometimes, the movie or show does it better than the book it is based on. Here's when to stream not flip
Sharp edges, blunt words
British chef Heston Blumenthal has gone public about his struggle with ADHD and bipolar syndrome. He hopes it calms kitchens down. It's hot in there already
The suitable boy
He's played lovers, taxi drivers, street rats and rich brats. He's redefining what it means to be the token Brown boy on set. But would he be on a reality show? Ishaan Khatter tells us why he's a career chameleon and how he got here
Stay stylish in your cubicle
Everyone's back at the office. Covid flexibilities are long forgotten. But being comfortable is still key. So, what are we wearing to work?
Fit check? Look behind you
In gyms, someone is always filming. We are all in the frame without meaning to be. Is privacy at odds with fitness goals? Is consent even possible with all those mirrors?
Hey, I found you online
Baby pics, emo selfies, old tweets outing the ex. If it makes you cringe, it makes HR departments do too. Here's how to clean up your digital footprint
Is It Scrolling Or Screening?
Being on the phone while the TV plays is the new normal. Just don't do it when there's company. A case for what it means to be present
This week, we're...
Preferring the spinoff.
