A good day for a social media manager includes creating fun, quirky content that's approved with little to no feedback, says Cassandra Richards of ARM Worldwide.
Behind that one-minute Reel you just saw on Instagram is hours and days of work. Even a 10second promo - the cheese-pull bread at that secret new restaurant, that slow-glide of a new lipgloss, the drone video of Himalayan sunrises - doesn't come easy. What looks floaty and magical often involves three planning meetings, 4am calls, five checklists, arguments with stylists, light and pacing checks, hours of editing and well-timed uploads.
The work doesn't end there. There's tagging, troll hunting, legal tussles, finding out that the photographer costs more than accounted for, and, oops, realising that overnight, Instagram's algorithm (and all the views) is now focused on something else.
Social media work looks breezy, feels glamorous. It's anything but, say the people in the business. Cassandra Richards (27) from the agency ARM Worldwide; Priyanshu Goel (22), senior talent manager at IPLIX Media; and Prakriti Madan (28), founder of 24 Media offer a BTS peek, without the soft filters.
Starting points
この記事は Brunch の April 13, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Brunch の April 13, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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