Unscrambling the data
Brunch|June 08, 2024
Free-range, natural, organic, cage-free. How good can eggs get, anyway? And why are restaurants obsessed about it?
Christalle Fernandes
Unscrambling the data

"Eggs are like a magical capsule," says Manjunath Marappan. "No other food on Earth packs in as much nutrition within just 50 grams." Marappan, 42, is the co-founder of the decade-old Happy Hens Farm, India's oldest commercial producer of freerange eggs. They partner with small farmers across Nashik, Andhra Pradesh and Tamil Nadu, and many of the 20,000 eggs they produce every day end up on India's trendiest menus.

Eggs, urban India is starting to realise, aren't all alike. Brown and white shells aren't any indicator of quality. And good ones - tastier, produced ethically, carrying more nutrients - are worth paying three times more for. Here's why.

The chicken comes first

Tasleem Ahmad, the business head of 57-year-old Keggfarms, says that India's egg production falls broadly into two categories: Commercial and natural. Most eggs stocked at supermarkets and grocery stores are commercial, which means the hens that laid them were kept in closed cages, with no access to light, fresh air or movement for much of their lives. The birds are typically fed cheap fish meal and limestone powder to boost the nutritional output of their eggs. As a result, they're more stressed, so they're given anti-stress medicines and antibiotics, which they pass on to the eggs, and ultimately to you.

この記事は Brunch の June 08, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Brunch の June 08, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

BRUNCHのその他の記事すべて表示
Nitesh Kumar
Brunch

Nitesh Kumar

Para badminton athlete, Nitesh_Kmar

time-read
1 min  |
December 28, 2024
With you, in dispirit
Brunch

With you, in dispirit

We're not fully over all the things and people that let us down this year. Here are 10 from the naughty list

time-read
3 分  |
December 28, 2024
Zero in on the meaning
Brunch

Zero in on the meaning

Gunjan Chawla Kumar's Sifr series is meditative and repetitive. It shows that something can come from nothing

time-read
2 分  |
December 28, 2024
An attitude of gratitude
Brunch

An attitude of gratitude

There's so much to be grateful for. But take a close look back at the year that's passed and celebrate how far you've come

time-read
2 分  |
December 28, 2024
Thai until you succeed
Brunch

Thai until you succeed

Thai cuisine flourished after non-Thai chefs took it to the world. Now, two new top-class restaurants are run by Indians

time-read
3 分  |
December 28, 2024
IYKYK
Brunch

IYKYK

The year's done, the data is in, we've Wrapped, unboxed and unpacked what we could. Were you really paying attention to all the drama of 2024? Find out here. Answers on Page 27

time-read
6 分  |
December 28, 2024
The getaway without the trip
Brunch

The getaway without the trip

Cut the clutter, add details, and dim the lights. Here are the best hacks for making your home feel like a luxury retreat

time-read
2 分  |
December 28, 2024
When every buddy wins
Brunch

When every buddy wins

Why force a single friend to fit every definition of BFF? A circle of besties isn't betrayal, it's a sign of growing up and spreading the love

time-read
2 分  |
December 28, 2024
This week, we're...
Brunch

This week, we're...

Faking a flex. If you have FOMO about concerts, you’re the right market for Get Your Flex. The Insta-based service sells concert video footage, so customers can pretend that they were at the Maroon 5 gig, or paid ₹30,000 for Dil-Luminati seats. For ₹99, you can also be tagged in a concert video by a cool “friend”, or get a clip that you can repost. Now, if there’s more buzz online than at the venue, you know why.

time-read
1 min  |
December 28, 2024
Man of the moments
Brunch

Man of the moments

Sunil Chhetri has retired from football, but he's not done yet. The 40-year-old legend talks about the moments that defined his careerand why his biggest achievement is off the field

time-read
4 分  |
December 21, 2024