"Eggs are like a magical capsule," says Manjunath Marappan. "No other food on Earth packs in as much nutrition within just 50 grams." Marappan, 42, is the co-founder of the decade-old Happy Hens Farm, India's oldest commercial producer of freerange eggs. They partner with small farmers across Nashik, Andhra Pradesh and Tamil Nadu, and many of the 20,000 eggs they produce every day end up on India's trendiest menus.
Eggs, urban India is starting to realise, aren't all alike. Brown and white shells aren't any indicator of quality. And good ones - tastier, produced ethically, carrying more nutrients - are worth paying three times more for. Here's why.
The chicken comes first
Tasleem Ahmad, the business head of 57-year-old Keggfarms, says that India's egg production falls broadly into two categories: Commercial and natural. Most eggs stocked at supermarkets and grocery stores are commercial, which means the hens that laid them were kept in closed cages, with no access to light, fresh air or movement for much of their lives. The birds are typically fed cheap fish meal and limestone powder to boost the nutritional output of their eggs. As a result, they're more stressed, so they're given anti-stress medicines and antibiotics, which they pass on to the eggs, and ultimately to you.
この記事は Brunch の June 08, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Brunch の June 08, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Nitesh Kumar
Para badminton athlete, Nitesh_Kmar
With you, in dispirit
We're not fully over all the things and people that let us down this year. Here are 10 from the naughty list
Zero in on the meaning
Gunjan Chawla Kumar's Sifr series is meditative and repetitive. It shows that something can come from nothing
An attitude of gratitude
There's so much to be grateful for. But take a close look back at the year that's passed and celebrate how far you've come
Thai until you succeed
Thai cuisine flourished after non-Thai chefs took it to the world. Now, two new top-class restaurants are run by Indians
IYKYK
The year's done, the data is in, we've Wrapped, unboxed and unpacked what we could. Were you really paying attention to all the drama of 2024? Find out here. Answers on Page 27
The getaway without the trip
Cut the clutter, add details, and dim the lights. Here are the best hacks for making your home feel like a luxury retreat
When every buddy wins
Why force a single friend to fit every definition of BFF? A circle of besties isn't betrayal, it's a sign of growing up and spreading the love
This week, we're...
Faking a flex. If you have FOMO about concerts, you’re the right market for Get Your Flex. The Insta-based service sells concert video footage, so customers can pretend that they were at the Maroon 5 gig, or paid ₹30,000 for Dil-Luminati seats. For ₹99, you can also be tagged in a concert video by a cool “friend”, or get a clip that you can repost. Now, if there’s more buzz online than at the venue, you know why.
Man of the moments
Sunil Chhetri has retired from football, but he's not done yet. The 40-year-old legend talks about the moments that defined his careerand why his biggest achievement is off the field