It's a brand rich with Formula 1 history and a legacy of the best handling sports cars. That brand is Lotus and its founder, the late Colin Chapman, was one of the greatest engineers in the auto industry.
"Simplify, then add lightness" was Colin Chapman's design mantra, which summed up what Lotus cars were all about. They were simple, light, nimble with small but punchy engines, devoid of any cumbersome hardware or electronics.
Lotus sports cars were for purists. Few other sports cars could match this boutique British brand when it came to driving dynamics. But after Chapman's death in 1982, it all fell apart. Lotus went DL 021 8327 into near bankruptcy, lurching from one owner to another, before finding stability with, you guessed it, a Chinese auto giant. In 2017 Geely took control of Lotus and pumped in millions of dollars to reignite the hallowed brand. In the process, Geely has reinvented Lotus too. Completely.
この記事は Brunch の May 25, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Brunch の May 25, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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