In July this year, when every dancer on Instagram was obsessing over Tauba Tauba, one fan showed his love from far, far away. In Seoul, South Korea, K-pop singer and content creator Aoora, put his own spin on the moves. He added steps from Bollywood songs Insha Allah (2007), Sheher Ki Ladki (1996), and Yaara O Yaara Milna Humara (1996). Fans loved it. "You're a certified Indian now," one of them commented. “Just give him an Aadhar card already,” said another.
Seoul-born Aoora has covered Yeh Shaam Mastaani and Tere Pyaar Mein in other videos. He's celebrated Ganesh Chathurthi and Holi, and he spent part of last year touring India. Meanwhile, Seoul-based pop artist and designer Mimi regularly dresses up in lehengas, saris and kurtas for Bollywood dance Reels. Fridayyy Hyungsun Ahn, a music producer, does Hindi-Korean song mash-ups - he's remixed Desi Kalakaar with BTS's Fake Love, and Kala Chashma with Butter.
Korea's pop stars and content creators are realising that they not only have a large fan base in India, but that we love a bit of masala in everything. So, they're learning about desi traditions, imitating Bollywood dance steps. And, in Korean style, going to great lengths to win desi fans over.
How it started
この記事は Brunch の October 26, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Brunch の October 26, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Pragya Kapoor
Film producer, @PragyaKapoor_
Press play. Join the chorus
Stage musicals can go quite wrong as they jump to screen. These 10 films had song and dance, but none of the cringe
Indian artist, Tokyo drift
Kunel Gaur's Kumi series turns geometric shapes and Japanese graphic design into art. Are you getting early 2000s vibes too?
Please note the change of address
We'll readily use Mister for a man, but call women by their first name in the press, on social media, in life. Something's amiss
Recipe for a perfect desert
When in Egypt, see the pyramids, by all means. But why let the adventure stop there? The ancient land comes alive with luxury hotels and leisurely Nile cruises
Comfort eats, all dressed up
Sanjyot Keer's food videos turn even everyday sabzi into art. It's why we're hooked to the foods he cooks
An easier lesson in lessening
Failed the No-Buy challenges from a few years ago? Meet the Low-Buy, a more chill, doable, younger version
In love with love
Indie singer Anuv Jain is on top of the playlists. His DMs are exploding.Hearts beat in his songs, but they also take a beating. How does he make breakups sound so poetic? And where are all these feels coming from?
Ahilya Bamroo
How Ahilya Bamroo is treating herself. With more than just skincare
Now, binge with your ears
Hear us out: These 10 series are worth a watch just for their killer background scores
