Tell us you're stronger. Tell us you don't melt at the sight of a BOGO sale. Tell us your three favourite words are not Prices Further Reduced. And tell us you actually look at discount deals with the scepticism they deserve. Most of India doesn't.
Last year, Flipkart's Big Billion Days sale recorded 140 million customer visits, while Amazon's Great Indian Festival saw 95 million customer visits in just the first 48 hours. Some 460 million customers visited Myntra during their Big Fashion Festival in 2023. Clearly, we love getting more for less, which means, as the festive shopping season rolls around, we're likely to fall for sales tricks old and new.
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Is It Scrolling Or Screening?
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This week, we're...
Preferring the spinoff.
The newest tricks in the book
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Snuffing out the flames
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Off the eaten path
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Glamming up your getaway
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Benefits with friends
Of course it's harder to make friends as we grow older. Responsibilities, increase, time is short. Luckily, we have our tribes
A portrait to reflect upon
Playing with lighting and layering, a young Amrita Sher-Gil depicted herself as bold, mischievous, and enigmatic - all at once
Keep your trope shut
A divided world, a post-apocalyptic wasteland, a prophecy, a burden too heavy for a young adult. 10 YA dystopian cliches to vanquish in battle.
Sanjeeda Shaikh
Actor, @IAmSanjeeda