THE ORIGINAL TAG Heuer Formula 1 watch collection was a massive commercial hit. During the 1980s and '90s, when it was in production, it was released in over 20 different colours and came accessibly priced, at about $130 to $390. It was an ideal starter watch, or an easy graduation gift for any style-minded kid, and came in a mini 28-mm size, perfect for a young person's wrist. The rugged plastic or stainless steel cases and rubber straps made it an even more fitting choice for someone not looking for a precious timepiece. Three million of these pop-coloured watches were sold in the 10 years that they were made, making them a crucial star in the millennial-memory universe.
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The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
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As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
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Why Gen Z stars are obsessed with this historic maison.
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He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.
