THE 2022 GQ FASHION AWARDS
GQ India|December 2022 - January 2023
Honouring the designers, brands, runway shows, and more that energized the culture—and our closets— this year.
THE 2022 GQ FASHION AWARDS

DESIGNER OF THE YEAR

ANTHONY VACCARELLO FOR SAINT LAURENT

Anthony Vaccarello and I are sitting in his stately office, housed in a 17thcentury hôtel particulier in Paris's Left Bank. Vaccarello has just presented his spring 2023 womenswear collection for Saint Laurent in front of the Eiffel Tower, and today things are so quiet you can hear his French bulldog, Nino, snoring in the next room. Vaccarello's office is minimally decorated, as if he's still moving in, with a tidy black desk, a few Pierre Jeanneret chairs, and a small daybed underneath some bookshelves. "It's peaceful," he says, sipping from a tiny glass of water. "And very chic." Vaccarello, who took over Saint Laurent as the brand's sixth creative steward (including Mr Saint Laurent) in 2016, is plenty settled in. Under his design, artistic, and image direction, the brand's revenues have exploded from $1.07 billion to nearly $2.85 billion. Though YSL won't share sales breakdowns, Vaccarello says menswear has been a steadily growing part of the business. He notes with some pride that he’s achieved this epic expansion without thinking much about numbers, or paying attention to what’s selling and what’s not. I have the feeling that fashion became a bit too commercial,” he says. I mean, being commercial is not a bad word. It’s important to sell, but if you can sell and have a real message or real style, that is a bingo for me”

One example: He’s eschewed splashy collaborations with other brands and artists, and avoided big marketing stunts of the kind we’ve come to expect from large luxury houses. I still have that idea of when I did fashion when I was at school; all the brands were so different and so cool and fresh. Now, it’s all about doing the next collab and that kind of thing. I hate it. I find it super boring,” he says.

この記事は GQ India の December 2022 - January 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は GQ India の December 2022 - January 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

GQ INDIAのその他の記事すべて表示
The 30 Best Watches Of 2024
GQ India

The 30 Best Watches Of 2024

Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.

time-read
10+ 分  |
October - November 2024
Wes Lang's Heroes of Love...
GQ India

Wes Lang's Heroes of Love...

Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.

time-read
8 分  |
October - November 2024
The Miraculous Resurrection of Notre Dame
GQ India

The Miraculous Resurrection of Notre Dame

In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.

time-read
10+ 分  |
October - November 2024
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
GQ India

"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."

Beyoncé Knowles-Carter talks business, legacy, art, and family

time-read
10+ 分  |
October - November 2024
The Wedding Singers
GQ India

The Wedding Singers

Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.

time-read
5 分  |
October - November 2024
A Watch Is More Than Just a Pretty Face
GQ India

A Watch Is More Than Just a Pretty Face

As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.

time-read
3 分  |
October - November 2024
The Fluidity of Cartier
GQ India

The Fluidity of Cartier

Why Gen Z stars are obsessed with this historic maison.

time-read
2 分  |
October - November 2024
A Princess with Passion
GQ India

A Princess with Passion

From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.

time-read
6 分  |
October - November 2024
THE FUTURE SOUNDS LIKE AT EEZ
GQ India

THE FUTURE SOUNDS LIKE AT EEZ

The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.

time-read
10 分  |
August - September 2024
DEMNA UNMASKED
GQ India

DEMNA UNMASKED

He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.

time-read
10+ 分  |
August - September 2024