IN 1971, TAG Heuer's then CEO, Jack Heuer, great-grandson of the watchmaker's founder, made the drive from the company's Swiss headquarters to Maranello, the Italian town where Ferrari is based. Walking straight into Enzo Ferrari's office, he proposed a deal: In exchange for exposure on the cars and uniforms of Ferrari's Formula 1 team, TAG Heuer would offer them free state-of-the-art timing equipment. What's more, he would supply Ferrari drivers with an elegant variation on the Carrera, TAG Heuer's iconic stainless steel chronograph, which racers loved for timing their laps. Named for a notoriously treacherous rally race in Mexico, the Carrera was infused with its own automotive history. And this model, known as the 1158 CHN-CH for its champagne dials, N for its noir subdials was especially appealing to the luxe carmaker: It came in 18-karat gold.
この記事は GQ India の October - November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は GQ India の October - November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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