IN 2017, Collin James Weber and Brandon Veloria Giordano opened a vintage store in the most unassuming retail spot in NYC: on the dim second floor of the East Broadway Mall, a humble building hidden under the Manhattan Bridge in Chinatown. Their shop, James Veloria, would sell archival fashion by legends of the '80s and '90s like Jean Paul Gaultier and Vivienne Westwood-the more eccentric and colorful the piece, the better. At first, their ambitions were modest. "Let's just go for it and see what happens, a few people will come, maybe," says Giordano of the opening. For a few years, they were a word-of-mouth spot, and knew just about everybody who came in by "one or two degrees," says Weber.
Then one day, in the summer of 2020, they found a line for the store snaking through the hallway. "I remember coming in and being like, What's wrong with these people? What are they doing?" recalls Giordano. They found out the shoppers had been waiting for over an hour to get in the door thanks to a TikTok video. That level of buzz carried over to the new wave of vintage stores that soon opened elsewhere in the area, like the merch-y Leisure Centre, the '90s subculture specialists at Lara Koleji, archival-luxury destination Desert Vintage, and the "street rack" run by vintage dealer Chad Senzel, a guerrilla closet sale that brought crowds to the corner of Ludlow and Canal streets, leaving New Yorkers to try on secondhand Ralph Lauren pants right on the busy sidewalk.
Welcome to fashion's new preoccupation with the old. Fueled by a customer highly attuned to ephemeral trends and stoked by social media, vintage is now a cultural force that defines how we dress and shop. What was once synonymous with attic-scented Americana is now a remarkably universal obsession shared by downtown scenesters, blue-collar workers, young Hollywood stars, and rappers alike.
この記事は GQ US の March 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は GQ US の March 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
SHABOOZEY THE BIG SHA BANG
Shaboozey spent months at the tippy-top of the charts with a hit song about dealing with hard times the easy way: by hitting the bar. He sang on a couple songs with Beyoncé too. So we asked the one and only SHANIA TWAIN to help country's biggest new star make sense of his explosive year.
HANNAH EINBINDER BORN STANDING UP
With her star turn on Hacks, the comic turned actor has established herself as one of Hollywood's most exciting young talents-much to her own surprise.
Katt Williams The Man Who Opened The Portal
In January, the comic delivered an instantly iconic podcast interview that threw pop culture into crisis-and seemed to predict all manner of messy celebrity gossip to come. At home on his farm, Williams explains why he said what he said— and why he'd do it again, and again, and again....
JOHN DAVID & MALCOLM WASHINGTON A NEW HOLLYWOOD DYNASTY
The Washington brothers built their careers apart—until an irresistible project drew them together. In The Piano Lesson, they tackle a father's thorny legacy.
FUTURE & METRO BOOMIN'S HISTORIC Hit STREAK
What happens when the best rapper alive reunites with the hottest producer of the moment? You get a back-to-back-to-back run unlike any since the Beatles.
PHARRELL WILLIAMS Designer of the Year
Riding along from Paris to Hollywood to New York with the Louis Vuitton *men's creative director, whose prolific and often prophetic contributions to fashion, film, and music have once again thrust him to the center of the pop culture Venn diagram.
JOHN MULANEY. KID GORGEOUS GROWS UP
After immortalizing the whirlwind of the past four yearsrelapse, intervention, recovery-in his awardwinning standup special, John Mulaney has emerged as one of the most popular comedians on earth. For his next trick, he's embracing his surprising new role as a suburban dad.
DWAYNE JOHNSON THE WORLD'S BIGGEST Actor
It's hard for Dwayne Johnson to hide. Wherever he goes, there he is― as conspicuous out in the world as he is on the silver screen. But after two decades of playing a version of himself in huge movies, suddenly Dwayne Johnson is ready to do something entirely new: vanish.
How the WNBA Became the Most Fun, Complicated, and Exciting League in Sports
Caitlin Clark! A'ja Wilson! Angel Reese! This year, women's hoops emerged as a dominant popcultural force. But the road to sports-league supremacy has been long and winding. This is the inside story of how the W finally broke through.
A Companion for Your Wrist
Audemars Piguet's new release with artist Brian Donnelly, a.k.a. KAWS, brings high-art hype to the world of pop-watch collabs.
