Let’s trace back to the beginning. You began with blogging, became an entrepreneur, and now you have a remarkable organisation that you established for helping people. How did all of it come together for you?
I think each one of us starts on their own journey, but if we rewind, when I was 20 I had just finished university and did an internship at an agency in Amsterdam. Back then, Instagram was booming, and people were becoming influencers for the first time. It was then that I noticed why there was no Indian person doing this for us globally. “Why is there no one that looks like me?” And then I thought, should I try it? That’s where my Instagram journey began. Then I moved to London, studied law and became an influencer at the same time. After a while I decided to do this full-time because it just exploded.
And then my husband, who used to be a diplomat, working for the Foreign Service and I, an influencer, brought our worlds together and started our NGO, which by now has worked with UNICEF India for four years and United Nations in New York for many more. Our campaigns have reached 200 million people worldwide. It’s been an amazing ride!
ART OF DESIGN
SABA KAPOOR, THE CO-FOUNDER OF NIVASA, HAS MADE THE BRAND SYNONYMOUS WITH EXCELLENCE IN THE DESIGN INDUSTRY.
The CULTURAL CONVERGENCE
FROM MADRAS CHECKS TO CONTEMPORARY INDO-WESTERN FUSION, INDIAN DESIGN CONTINUES TO INSPIRE AND RESHAPE FASHION ON A GLOBAL STAGE.
Trailblazers
IN CONVERSATION WITH TWO OF INDIA'S LEADING CONTENT CREATORS NAGMA MIRAJKAR AND AWEZ DARBAR.
DESI CHIC
FASHION DESIGNER AND BEAUTY CONTENT CREATOR, ISHITA MANGAL IS REPRESENTING DIFFERENT STATES OF INDIA THROUGH #ISHTATESOFINDIA CAMPAIGN, HIGHLIGHTING THE RICHNESS OF INDIAN HANDLOOMS AND THEIR SIGNIFICANCE IN OUR CULTURAL HERITAGE.
CRAFTS & COUTURE
HONOURING INDIA'S RICH TEXTILE AND ARTISAN HERITAGE, THESE DESIGNERS DESERVE A SPOTLIGHT FOR THEIR CONTINUOUS EFFORT TO REDEFINE FASHION BY HONOURING THE PAST WHILE CRAFTING THE FUTURE.
Timeless Beauty
INDIAN BEAUTY RITUALS OVER THE YEARS AND THEIR ADAPTATION IN THE MODERN WORLD.
The Reign of KARAN JOHAR
KARAN JOHAR STANDS AS A BEACON OF PASSION, RESILIENCE, AND ELOQUENCE IN INDIAN CINEMA. HE HAS DELIVERED A PLETHORA OF BLOCKBUSTER HITS, EACH TAKING THE AUDIENCE ON A ROLLERCOASTER OF EMOTIONS. WITH HIS UNPARALLELED CONTRIBUTIONS TO THE INDIAN CINEMATIC REALM, THERE IS NO ONE MORE FITTING THAN THE INCOMPARABLE KARAN JOHAR TO NARRATE THE STORY OF INDIA THROUGH THE LENS OF ROYAL INDIAN FASHION.
Anantara in India
IN CONVERSATION WITH DILLIP RAJAKARIER, CEO OF MINOR HOTELS AND GROUP CEO OF MINOR INTERNATIONAL.
"Indian hospitality is more than just a service"
IN CONVERSATION WITH LOKESH SABHARWAL, REGIONAL VICE PRESIDENT, OPERATIONS, INDIA & SOUTH WEST ASIA, HYATT.
YOUR INNER SANCTUARY
A VISION OF TRANQUILITY BY LAKE PICHOLA, THE SPA AT THE LEELA PALACE UDAIPUR IS A HOLISTIC EXPERIENCE THAT AWAITS YOU.