SUSTAINABILITY at ALULA'S HEART

ALULA, A REGION STEEPED IN OVER 200,000 YEARS OF HUMAN HISTORY, IS NOW LEADING THE WAY IN SUSTAINABILITY.

With terrain that serves as a timeless tribute, every layer revealing a chapter of Earth's history, AlUla is a destination where you realise how truly intriguing is the world we live in. The unique landscape of sand with red-rock cliffs and canyons, AlUla showcases the wonderful play of nature. As the world's largest living museum with rich biodiversity and cultural heritage, it automatically becomes a priority to preserve this gift of nature. By blending modern sustainability practices with respect for its ancient roots, AlUla is setting a smart example for the world.

In today's rapidly progressing global landscape, the emphasis on swift development often sidelines the need for conservation. In contrast, AlUla is championing an alternative narrative.