MARKING A NEW ERA

Denim on denim, BIC' lighter, shoulder bag tucked under the arm, lip gloss for a sparkling swipe in between conversations welcome to the latest fashion and beauty closet icons.

- AKANKSHA KAMATH

Popularly known as@databutmakeitfashion on Instagram, Madé Lapuerta is the fashion and beauty oracle we all look to for what's trending in culture. While the concept of wardrobe icons has shifted with the advent of platforms like Tik Tok and the worlds of pop culture reigning supreme, for the next generation, new fashion and beauty must-haves are an interesting mix of ironic, vintage, modern, and hype. You only have to look at Lapuerta's Instagram account to understand how social media is driving the contents of our shopping carts. With a little help from her elaborate analysis method (she is after all a Harvard engineering grad) on the intersection of pop culture and commerce, we round up what the new fashion and beauty closet icons look like today. Trigger warning: A lot of it will remind you of your Facebook photo album.

THE RETURN OF THE HEART BRACELET

We've all exchanged these-with friends, lovers, and partners alike. That chain link bracelet, seen on the wrists of everyone from Serena van der Woodsen [played by Blake Lively] in Gossip Girl to Marissa Cooper [portrayed by Mischa Barton] in The O.C., Tiffany's Heart Bracelet has linked our collective childhoods.

It's hard to pinpoint exactly when Tiffany & Co. became cool again, but when Ariana Grande decides to put the brand front and centre in her lyrics, it's a tell-tale sign. The bracelet is back, spotted on newage celebrities like Emma Chamberlain bringing back the 2000s accessory that punctuated television's teenage dramas. We certainly have our heart set on this one.

Madé's Take: "So many trends are making a comeback at the moment-low-rise and skinny jeans, the very-Kate-Moss Balenciaga City bag, and now the Tiffany & Co. charm bracelet. It's one of those pieces that's suddenly rising in popularity as consumers are nostalgic for '90s and '00s-era trends."