MATERIAL GIRL

Five women, at the helm of India's treasured textile-forward brands, are leading the way for the fashion community in India.

- SONAL VED

ANAVILA MISHRA FOUNDER, ANAVILA, JAIPUR

If there is one brand in India that epitomises quiet luxury and slow fashion, it is Anavila. Designer Anavila Mishra's eponymous label focuses on the rich history of Indian handloom industry, incorporating the same in its collections. Established in 2011, Anavila even made its couture debut in 2023. Here's more from our interesting conversation with the designer.

Harper's Bazaar: What inspired you to build a brand with a strong emphasis on textiles?

Anavila Mishra: My inspiration is rooted in my love for crafts and the hand-made, offering endless opportunities for expression. My time at the Ministry of Rural Development deepened my understanding of Indian textiles at the grassroots, prompting me to apply design insights for a meaningful impact.

HB: What is your process for choosing the textiles for your new collections, and does cultural heritage play a role in this selection?

AM: We carefully select textiles through collaborations with skilled artisans, co-creating modern pieces rooted in tradition.

HB: What are some of the most innovative textile techniques or processes Anavila employs to create their designs?

AM: We infuse linen with zari, create unique textures using extra weft techniques, and collaborate with hand appliqué artisans from Jharkhand for distinct linen saris. These practices highlight our steadfast commitment to innovation and craftsmanship.

HB: According to you, what are some of the most underrated textiles in India?

AM: Khadi is India's most underrated textile.

HB: How does Anavila contribute to the empowerment of local artisans and weavers in the textile industry?